Friday, April 22, 2016

Entertainment PR Tips


            Entertainment PR is considerably one of the most difficult fields of PR to enter in to. Exciting? Yes, but you are dealing with a very fluctuating business and possibly dealing with some hard-core divas. But after doing a little research, here are some of the best tips for those who have entered or have considered entering the entertainment fields.


1)  Take Advantage of Every Opportunity.
            - This applies to those who have just gotten their foot in the door or are who still trying to get their foot in the door. When your boss has an event coming or needs extra help and she asks for it, always say yes. Unless, you of course, have already committed yourself to something that can’t be put off.

2.) Ask Questions.
            -If you don’t know the answer don’t be afraid to ask questions. Show that you are investing yourself in this opportunity and that you want to learn more.

3.) Develop personal relationships.
            -Yes, this is the golden rule of PR but especially in entertainment PR. It’s critical that you know your artist or film etc., that you are representing. Artists do not ever want to feel like they aren’t your main priority.



Entertainment PR is fast paced and a 24 hour job. If you can handle that then you it may just be the field for you!





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Wednesday, April 20, 2016

Scandal: The Justin Bieber Saga




I know, I know, it’s Justin Bieber. When people hear his name there is a 50% chance that they will scream or cringe. He quickly went from being one of the most beloved celebrities to the most hated. After he announced his “retirement” from music at age 18, his behavior quickly spiraled out control. Although, some argue that his actions were clearly misdemeanors (minus a few), that any rebellious high school kid would commit, it was arrogant attitude that came a long with it that quickly tarnished his image. He treated people like they were below him. This came as a shock to the “Belieber” community because of the good-guy, boy next door, brand that he and his team created.

Stage 1 of Bieber’s Image Restoration: Heartfelt family video.

In June of 2014, Bieber published a video to his YouTube channel, of he and his four-year-old little brother having a conversation. The conversation ends with Bieber hugging and giving his brother a kiss. There is no doubt that Bieber loves his siblings, it just happened to serve as a reminder of his tender hearted character that the world grew to love.

Stage 2 (the biggest move) The Widely Known Comedy Central Roast.

In March of 2015, Bieber appeared on Comedy Central’s Roast. He was ripped a part.
The disses ranged all over the place.

·      "I'm proud of you. You have it all. You literally are a guy who has it all — except for respect, love, friends, good parents, and a Grammy."
·      "Justin’s fans are called Beliebers because it’s politically incorrect to use the word retards."
·      "Justin you have no idea what you're in for. I'm sure it's great to have 60 million followers on Twitter, but the only place people will be following you in jail is into the shower."

The roast was what reminded people that Bieber was still alive and it also gave people the chance to let him know what they really thought about him. It served, as a humbling experience for him to realize how hated he was. It conveniently gave him the opportunity to publicly apologize for his behavior.

Stage 3: Release of New Music
When Bieber finally came back from “retirement” and recorded on a track with Skrillex and Diplo, people began to realize why he was famous in the first place. It’s better off to be considered a jerk but at least have good or a catchy music than to just be a jerk. After the success of “Where Are You Know?” Bieber and his team promoted and released his newest album, “Purpose.” The story behind his album title won the majority of his fan base back.

Props to Bieber’s PR team, they had a diva on their hands, but their strategy has plunged Bieber back into the limelight and it was all done ethically.  His reputation of being a punk kid have faded and he is now known as the guy who makes girls randomly shout, “My mama don’t like you and she likes everyone!” out of nowhere.













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Friday, April 15, 2016

Why Blog?


            After almost a semester of blogging, I decided to cover they “Why” of blogging. Why is it so important? Why is more popular now than ever? Why blog?

            After doing some research and after some of the things I have learned in Journalism school, here are the most popular reasons of why blogging for business is something every one should be doing.

            1.) It generates relevant traffic.
                        Blogs are great sources of relevant content. Blogs are loaded with key words that will help with organic reach.

            2.) It helps convert traffic into leads.
                        A lot of bloggers recommend adding a lead generating call-to-action to blog posts. What that means is to have some sort of offer or give away at the end of the post that will require the reader to enter some of their basic info before they get the give away item, which will then hopefully lead to them becoming regular customers.

            3.) It helps establish your brand.
                        The best bloggers that are blogging for business will address concerns that customers have or they are creating content that will specifically catch the eye of their target market. By doing that you are contributing to the establishment of your brand. If you are creating content that educates them on your business, or addressing growing concerns they will see you as a company that pays attentions to their customers and appears transparent.


            Blogging is something that has became a growing trend in the last couple of years and it now plays a vital role in the marketing and PR department for businesses.




            After almost a semester of blogging, I decided to cover they “Why” of blogging. Why is it so important? Why is more popular now than ever? Why blog?

            After doing some research and after some of the things I have learned in Journalism school, here are the most popular reasons of why blogging for business is something every one should be doing.

            1.) It generates relevant traffic.
                        Blogs are great sources of relevant content. Blogs are loaded with key words that will help with organic reach.

            2.) It helps convert traffic into leads.
                        A lot of bloggers recommend adding a lead generating call-to-action to blog posts. What that means is to have some sort of offer or give away at the end of the post that will require the reader to enter some of their basic info before they get the give away item, which will then hopefully lead to them becoming regular customers.

            3.) It helps establish your brand.
                        The best bloggers that are blogging for business will address concerns that customers have or they are creating content that will specifically catch the eye of their target market. By doing that you are contributing to the establishment of your brand. If you are creating content that educates them on your business, or addressing growing concerns they will see you as a company that pays attentions to their customers and appears transparent.


            Blogging is something that has became a growing trend in the last couple of years and it now plays a vital role in the marketing and PR department for businesses.










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