tag:blogger.com,1999:blog-78136579333547594692024-02-20T00:41:23.799-08:00Student Life: Through the Eyes of a Last Semester Journalism Student.My name is Allisyn. I'm a student at the University of North Texas on track to graduate in August of this year. After graduation I plan to pursue my degree in Public Relations serving the DFW area.
I am a New Mexico native. With that being said, I'm obsessed with turquoise and cactuses. My spare time is spent with my family, closest friends, and planning my October wedding.
As of now, this blog is devoted to my capstone PR course, Journalism 4460. Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-7813657933354759469.post-13271988646671807522016-05-06T19:32:00.000-07:002016-05-06T19:32:32.734-07:00Sports PR<div align="center" class="MsoNormal" style="text-align: center;">
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In the last couple of years at the Mayborn School, I met
several people who are aspiring to be PR professionals in the sports industry.
It’s no surprise; I mean in the DFW metroplex alone we have just about every
popular professional sport. We have the Dallas Mavs, The Dallas Cowboys, Dallas
FC, Texas Rangers, and the Dallas Starts. That’s everything from football to
hockey within a 40-mile radius. Therefore wanting to pursue a degree in sports
PR comes with the territory. <o:p></o:p></div>
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However, sports PR is one of the most challenging and
difficult fields to break into. After doing some research and attending several
agency tours, here are some of the best tips to get your foot in the door with
sports PR.<o:p></o:p></div>
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1.) Create and awesome portfolio and keep it up to date.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- In most
cases, the first impression that you get from employers is based on your
portfolio. The main thing PR professionals are looking for when it comes to
sports PR are great writing skills. It’s important to put a ton of different
types of writing samples in your portfolio. <o:p></o:p></div>
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2. Don’t be afraid to intern at a smaller company <o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- Most
people think that they need their first internship to be with<span style="mso-spacerun: yes;"> </span>a big agency. But however, sometimes the work
you do at a small agency can be just as beneficial if not more. In most cases
you will be able to get more experience and it can really serve as a stepping
stone for you before you get land that big time agency job. <o:p></o:p></div>
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3.) Network<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>-“It’s not
about what you know, it’s about who you know.” Unfortunately, in this type of
business that’s true. That is why it’s so important to network with people.
Take advantage of every opportunity to go on agency visits, add potential
employers on LinkedIn, make an effort to get to know them! You will really
stand out this way.<span style="mso-spacerun: yes;"> </span>After all, isn’t PR
all about building and maintain relationships. <o:p></o:p>Those are the 3 big tips to help you break into the sports industry as a PR professional. Take advantage of every opportunity, even the ones that don’t seem “as important,” all experience helps.</div>
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Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-7438768407359424472016-04-22T22:00:00.003-07:002016-04-22T22:00:39.874-07:00Entertainment PR Tips<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>Entertainment
PR is considerably one of the most difficult fields of PR to enter in to.
Exciting? Yes, but you are dealing with a very fluctuating business and
possibly dealing with some hard-core divas. But after doing a little research,
here are some of the best tips for those who have entered or have considered
entering the entertainment fields.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1) <span style="mso-spacerun: yes;"> </span>Take Advantage of
Every Opportunity. <o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>- This
applies to those who have just gotten their foot in the door or are who still
trying to get their foot in the door. When your boss has an event coming or
needs extra help and she asks for it, always say yes. Unless, you of course,
have already committed yourself to something that can’t be put off. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2.) Ask Questions.<o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>-If you don’t
know the answer don’t be afraid to ask questions. Show that you are investing
yourself in this opportunity and that you want to learn more. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3.) Develop personal relationships.<o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>-Yes, this
is the golden rule of PR but especially in entertainment PR. It’s critical that
you know your artist or film etc., that you are representing. Artists do not
ever want to feel like they aren’t your main priority. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
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Entertainment PR is fast paced and a 24 hour job. If you can
handle that then you it may just be the field for you! <o:p></o:p></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8DbCmnnYybdIEX_xvurHor2HrEXRdG1VYF-5-SEVSO2YfMF8QHIv9YkIJ0WwzRadyhJJ1UUikwQGTHRGtHuoRN7ucOSJ7Il6uXEon-pPEM5MxgQDX7bgW4iVHeqnChFZRJD-4t1yl_yYp/s1600/entertainment+pr.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8DbCmnnYybdIEX_xvurHor2HrEXRdG1VYF-5-SEVSO2YfMF8QHIv9YkIJ0WwzRadyhJJ1UUikwQGTHRGtHuoRN7ucOSJ7Il6uXEon-pPEM5MxgQDX7bgW4iVHeqnChFZRJD-4t1yl_yYp/s320/entertainment+pr.png" width="320" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
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Sources:</div>
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<a href="http://www.adweek.com/prnewser/guest-post-three-tips-for-working-celebrity-pr/28213">http://www.adweek.com/prnewser/guest-post-three-tips-for-working-celebrity-pr/28213</a><o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-58334995725223237402016-04-20T21:40:00.003-07:002016-04-20T21:40:41.868-07:00Scandal: The Justin Bieber Saga<br />
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I know, I know, it’s Justin Bieber. When people hear his
name there is a 50% chance that they will scream or cringe. He quickly went
from being one of the most beloved celebrities to the most hated. After he
announced his “retirement” from music at age 18, his behavior quickly spiraled
out control. Although, some argue that his actions were clearly misdemeanors
(minus a few), that any rebellious high school kid would commit, it was arrogant
attitude that came a long with it that quickly tarnished his image. He treated
people like they were below him. This came as a shock to the “Belieber”
community because of the good-guy, boy next door, brand that he and his team
created.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Stage 1 of Bieber’s
Image Restoration: Heartfelt family video</b>.<o:p></o:p></div>
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In June of 2014, Bieber published a video to his <a href="https://www.youtube.com/watch?v=fRrdli2K5xA">YouTube channel</a>, of he
and his four-year-old little brother having a conversation. The conversation
ends with Bieber hugging and giving his brother a kiss. There is no doubt that
Bieber loves his siblings, it <i style="mso-bidi-font-style: normal;">just
happened to serve </i>as a reminder of his tender hearted character that the
world grew to love. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Stage 2 (the biggest
move) The Widely Known Comedy Central Roast.<o:p></o:p></b></div>
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In March of 2015, Bieber appeared on <a href="http://www.cc.com/shows/roast-of-justin-bieber">Comedy Central’s Roast</a>.
He was ripped a part. <o:p></o:p></div>
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The disses ranged all over the place.<o:p></o:p></div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #262626; mso-bidi-font-family: Arial;">"I'm proud of you. You have it all. You literally are a guy
who has it all — except for respect, love, friends, good parents, and a
Grammy."</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #262626; mso-bidi-font-family: Arial;">"Justin’s fans are called Beliebers because it’s
politically incorrect to use the word retards."</span><o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
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</span></span></span><!--[endif]--><span style="color: #262626; mso-bidi-font-family: Arial;">"Justin you have no idea what you're in for. I'm sure it's
great to have 60 million followers on Twitter, but the only place people will
be following you in jail is into the shower."</span><o:p></o:p></div>
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The roast was what reminded people that Bieber was still
alive and it also gave people the chance to let him know what they really
thought about him. It served, as a humbling experience for him to realize how
hated he was. It conveniently gave him the opportunity to publicly apologize
for his behavior. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Stage 3: Release of
New Music<o:p></o:p></b></div>
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When Bieber finally came back from “retirement” and recorded
on a track with Skrillex and Diplo, people began to realize why he was famous
in the first place. It’s better off to be considered a jerk but at least have
good or a catchy music than to just be a jerk. After the success of “Where Are
You Know?” Bieber and his team promoted and released his newest album,
“Purpose.” The story behind his album title won the majority of his fan base
back. <o:p></o:p></div>
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Props to Bieber’s PR team, they had a diva on their hands,
but their strategy has plunged Bieber back into the limelight and it was all done ethically. His reputation
of being a punk kid have faded and he is now known as the guy who makes girls
randomly shout, “My mama don’t like you and she likes everyone!” out of
nowhere. <o:p></o:p></div>
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Sources:<o:p></o:p></div>
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<a href="http://www.telegraph.co.uk/culture/comedy/comedy-news/11474526/The-15-best-Justin-Bieber-roast-jokes-and-how-the-Beliebers-reacted.html">http://www.telegraph.co.uk/culture/comedy/comedy-news/11474526/The-15-best-Justin-Bieber-roast-jokes-and-how-the-Beliebers-reacted.html</a>
<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-91360782258742315102016-04-15T18:00:00.001-07:002016-04-15T18:00:23.625-07:00Why Blog?<div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>After almost a semester of blogging,
I decided to cover they “Why” of blogging. Why is it so important? Why is more
popular now than ever? Why blog?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>After doing some research and after
some of the things I have learned in Journalism school, here are the most
popular reasons of why blogging for business is something every one should be
doing. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>1.) <b style="mso-bidi-font-weight: normal;">It generates relevant traffic.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>Blogs are great sources
of relevant content. Blogs are loaded with key words that will help with
organic reach. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>2.) <b style="mso-bidi-font-weight: normal;">It helps convert traffic into leads.</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>A lot of bloggers
recommend adding a lead generating call-to-action to blog posts. What that means
is to have some sort of offer or give away at the end of the post that will
require the reader to enter some of their basic info before they get the give
away item, which will then hopefully lead to them becoming regular customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>3.) <b style="mso-bidi-font-weight: normal;">It helps establish your brand.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>The best bloggers that
are blogging for business will address concerns that customers have or they are
creating content that will specifically catch the eye of their target market.
By doing that you are contributing to the establishment of your brand. If you
are creating content that educates them on your business, or addressing growing
concerns they will see you as a company that pays attentions to their customers
and appears transparent. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Blogging is something that has
became a growing trend in the last couple of years and it now plays a vital
role in the marketing and PR department for businesses. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: 200%; text-align: center;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>After almost a semester of blogging,
I decided to cover they “Why” of blogging. Why is it so important? Why is more
popular now than ever? Why blog?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>After doing some research and after
some of the things I have learned in Journalism school, here are the most
popular reasons of why blogging for business is something every one should be
doing. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>1.) <b style="mso-bidi-font-weight: normal;">It generates relevant traffic.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>Blogs are great sources
of relevant content. Blogs are loaded with key words that will help with
organic reach. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>2.) <b style="mso-bidi-font-weight: normal;">It helps convert traffic into leads.</b><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>A lot of bloggers
recommend adding a lead generating call-to-action to blog posts. What that means
is to have some sort of offer or give away at the end of the post that will
require the reader to enter some of their basic info before they get the give
away item, which will then hopefully lead to them becoming regular customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>3.) <b style="mso-bidi-font-weight: normal;">It helps establish your brand.</b> <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 2;"> </span>The best bloggers that
are blogging for business will address concerns that customers have or they are
creating content that will specifically catch the eye of their target market.
By doing that you are contributing to the establishment of your brand. If you
are creating content that educates them on your business, or addressing growing
concerns they will see you as a company that pays attentions to their customers
and appears transparent. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Blogging is something that has
became a growing trend in the last couple of years and it now plays a vital
role in the marketing and PR department for businesses. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthu4OrsPoBNv5BbJNqcNWH-R6gqlCFjWlypZFhtAH-zZ_JJ7XqsNilppisTu9qAblgnJip8CShs3YP0xx8jrDuPUS2hFeS1e071RMKKL_TykJdLNQY31JR6WlnJbb1_V4KnYDT4bR87Av/s1600/blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhthu4OrsPoBNv5BbJNqcNWH-R6gqlCFjWlypZFhtAH-zZ_JJ7XqsNilppisTu9qAblgnJip8CShs3YP0xx8jrDuPUS2hFeS1e071RMKKL_TykJdLNQY31JR6WlnJbb1_V4KnYDT4bR87Av/s320/blog.png" width="320" /></a></div>
<div class="MsoNormal">
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<div class="MsoNormal">
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<div class="MsoNormal">
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<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";">Sources:<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";"><a href="http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht">http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht</a><o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";"><a href="http://www.prnewsonline.com/water-cooler/2015/05/06/8-benefits-of-business-blogging-infographic/">http://www.prnewsonline.com/water-cooler/2015/05/06/8-benefits-of-business-blogging-infographic/</a>
<o:p></o:p></span></b></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-52354855735676726362016-04-08T20:24:00.001-07:002016-04-08T20:24:23.890-07:00What To Prepare For in a Crisis <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXEmRhXm2QoHiWCwqpa9G1cBN6bu6Zx4FqUoxjFNZJl3Y0ggXjo5nWwQR0c2FWKO98KBjwkojah8m0-0bXQzHIHUu4KlRNvZwtUYDgjqWpD2MktjIFO0IyM0ceK8gokg5qFKx3c-e7ZCIs/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXEmRhXm2QoHiWCwqpa9G1cBN6bu6Zx4FqUoxjFNZJl3Y0ggXjo5nWwQR0c2FWKO98KBjwkojah8m0-0bXQzHIHUu4KlRNvZwtUYDgjqWpD2MktjIFO0IyM0ceK8gokg5qFKx3c-e7ZCIs/s320/Untitled.png" width="320" /></a></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>What is
crisis communications? I’m sure when most people hear that term, they think of
a someone spinning controversies andprotecting the president from lies and
affairs. We can thank Shonda Rhimes and her show Scandal for that. Although,
it’s not very often crisis communication specialists are covering up affairs,
they do have a very important job of maintaining a companies reputation when
things do happen.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
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<span style="mso-tab-count: 1;"> </span>Here is a
list of the most popular and important tips for having affective crisis
communication skills. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>1.) <b style="mso-bidi-font-weight: normal;">Anticipate the crisis.</b> It’s never <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">if</i></b><i style="mso-bidi-font-style: normal;">, </i>It’s <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">when</i></b>. Have a crisis
communications plan ready at all times. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>2.) <b style="mso-bidi-font-weight: normal;">identify your crisis communications team</b>.
It’s very important to assign roles and make sure that each person knows what
their assigned role is. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>3.) <b style="mso-bidi-font-weight: normal;">Train spokesperson</b>. The spokesperson is
essentially serving as the face of the company. It’s very important they know
what needs to be said and that they say it right. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>4.) <b style="mso-bidi-font-weight: normal;">Identify your stakeholders</b>. Who is this
crisis impacting? Who has vested interest in your company or organization? It
is very important to know who they are and you need to notify them of the
situation promptly.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>5.) <b style="mso-bidi-font-weight: normal;">Adapt key messages</b>. What do you want
the public to know? Make sure your key message is precise and correct the first
time. The better and more transparent your key message is, the chance of the
public remaining calm is much higher.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>Crisis
communication directors are a vital role in any organization. These 5 steps are
crucial for protecting any company or organization.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br /><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Sources:<o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
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http://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-31514037918771289042016-03-27T19:15:00.003-07:002016-03-27T19:15:31.721-07:00Jour 4470 Ethics: Are PR professionals ethical?<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">Public Relation Professionals are often
under the misconception of being “spinners.” People who don’t have a solid
understanding attribute public relation professionals to Olivia Pope from
Scandal. Realistically, hiding affairs and crime that the president of the
united sates is committing is not very common. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">The ultimate goal of a public relation
professional is to reach the goals and objectives of an organization through
earned media and reputation management. Although their ultimate goal is to
protect whatever organization they are working for, they know that remaining
transparent is what will keep the public happy and will help maintain a
positive reputation.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">With that being said, I think a good,
professional public relation practitioner will remain ethical. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">In the power point, one of the issues
listed is that public relation professionals are seen as unethical because they
“withhold information.” In some situations, PR professionals WAIT to provide
information until they have received all the facts. In crisis management,
specifically, situations have the potential to change quickly. Stories change
and facts are continuously unraveling. Therefore, it is best to wait until the
situation is sorted out before reporting all of it to the media. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">Another issue that was listed in the
power point was that PR professionals send inappropriate messages via social
media. Tweets and posts are not always considered inappropriate because of the
content but more because of the timing of the post. <span style="mso-spacerun: yes;"> </span>Social media is something that is still
considered fairly new and with it how it continues to rapidly evolve; PR
professionals are still learning how to use it. Automated tweets and posts used
to be seen as this convenient tool but now it is highly discouraged. Many companies
face a lot of flack when a tweet promoting their business is sent out in the
midst of a tragedy. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: "Times New Roman";">With all this being said though, public
relation professionals are needed and should be valued. There are just some people
who do not know how to properly communicate. A good PR professional will remain
ethical because that is what they know is good for their company. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman";">Sources:<o:p></o:p></span></b></div>
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<span style="font-family: "Times New Roman";">Class
Powerpoint<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-66146027319142290382016-03-25T21:39:00.000-07:002016-03-25T21:39:57.345-07:00Tips to Land That Internship<div align="center" class="MsoNormal" style="text-align: center;">
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<span style="mso-tab-count: 1;"> </span><span style="line-height: 200%;">Your
undergraduate career is coming to an end, the all-nighters, the projects, still
one thing looming in the back of your mind; finding a job. You want your years
of hard work to mean something but it can still be a tough transition into the
real world. Here are a few </span><a href="http://www.bigspaceship.com/internship-tips/" style="line-height: 200%;">tips</a><span style="line-height: 200%;"> to help land you
that PR internship after you graduate college.</span></div>
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<o:p></o:p></div>
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1.)<span style="mso-spacerun: yes;">
</span><b style="mso-bidi-font-weight: normal;">Make sure your resume is top notch.</b>
<o:p></o:p></div>
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<span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span>-Your
resume is the first impression employers get. If you resume doesn’t stand out,
then chances are you won’t get asked to come in an interview. Be sure to keep
the resume clean and precise. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
2.) <b style="mso-bidi-font-weight: normal;">Be personable during an interview.</b><o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>-
This is public relations. You want to show off how personable you are. During
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rehearsed answers. The point of the interview is for the employer to get the
chance to get to know you a little bit and to make sure you will be a good fit
with their company.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 200%;">
3.) <b style="mso-bidi-font-weight: normal;">Have references ready.</b><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span>-Some
applications don’t require you to list references but it is still smart to have
references on hand in case they ask you for some during your interview. It is
best to have references from current or previous employers but it’s also smart
to ask some of your professors to be a professor.<o:p></o:p></div>
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Internships are a major stepping-stone
into your career field. Follow these tips and you will be one step closer to
landing that perfect internship that will boost your career experience! <o:p></o:p></div>
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<br /></div>
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<br /></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 200%; text-align: center;">
<img src="webkit-fake-url://e7528fb8-b2f0-461a-a6b7-97d29e33163c/application.pdf" /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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Sources:</div>
<div class="MsoNormal" style="line-height: 200%; text-align: left;">
http://www.bigspaceship.com/internship-tips/</div>
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<br /></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-76841144382243204842016-03-09T21:32:00.003-08:002016-03-09T21:32:57.622-08:00Tips and Tricks for Using Instagram Effectively <div class="MsoNormal">
Instagram is popular around the world. Today’s generation
lives through the lives of an Iphone camera. People are always anticipating their
next opportunity to post an overly filtered photograph on the web. With
Instagram as popular as it is right now, it only makes sense for PR
professionals to learn to use it effectively right? After doing some research
around the web; here are benefits of using Instagram along with some tips for
using it effectively.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">BENEFITS<o:p></o:p></b></div>
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<br /></div>
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1.) Show off your work or products.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- If the
company you are working for did something great, share it. We live in a world
of visual learners. AKA, people love eye candy!<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
2.) It is an effective way to raise awareness about social
causes and issues<o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>- This is
extremely beneficial especially for those doing nonprofit work. A picture can
speak a thousand words and has the power to make all the difference. Think of
animal shelters for example. A picture of a dog that is available for adoption
has much more impact than a paragraph long description would. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">TIPS<o:p></o:p></b></div>
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<br /></div>
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1.) Optimize your hashtags<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>-Hashtags
are very important. They can make all the difference in the amount of reach
your post gets. It’s important to research your hashtag and make sure it will
reach your target audience.<o:p></o:p></div>
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<br /></div>
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2.) Don’t forget about your caption. <o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- Although
the photo is the primary focus, the caption tells a specific story.<o:p></o:p></div>
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<br /></div>
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3.) Match the message to the medium<o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>- Like any
platform, Instagram has a certain etiquette. It might be okay to post a long
status on Facebook but, on Instagram it might look a little off. Don’t get me
wrong, captions are important. Keyword: caption. They’re not meant to be
extremely long. <o:p></o:p></div>
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Instagram is effective and continuously evolving so it can
be tricky to keep up with but if you stick to these ground rules, you will be
good to go! <o:p></o:p></div>
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<br /></div>
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Sources:<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.cision.com/us/2015/07/10-pro-tips-for-instagram/">http://www.cision.com/us/2015/07/10-pro-tips-for-instagram/</a><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<a href="http://www.cision.com/us/2015/01/6-ways-to-use-instagram-for-pr/">http://www.cision.com/us/2015/01/6-ways-to-use-instagram-for-pr/</a><o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9vgwhwH72_UzKkTNy0PuF7E0uXcQTF4a9KP9j7n0Jd80x9prZu9eJTyc5e35bxwdcQy3NwJ_jB6_aELxs0a4ul8ldEIypdzSiPcXjHdJGhuuQgbTZGxCRMS_1FPbTnWvcbULrsD0mGBaO/s1600/instagram.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9vgwhwH72_UzKkTNy0PuF7E0uXcQTF4a9KP9j7n0Jd80x9prZu9eJTyc5e35bxwdcQy3NwJ_jB6_aELxs0a4ul8ldEIypdzSiPcXjHdJGhuuQgbTZGxCRMS_1FPbTnWvcbULrsD0mGBaO/s1600/instagram.jpg" /></a></div>
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Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-30307034149265851772016-02-29T19:23:00.000-08:002016-02-29T19:23:08.547-08:00Lack of Diversity in the Advertising Industry: Jour 4470<div class="MsoNormal">
What impact does the lack of diversity have on the
advertising industry? That is nearly a loaded question. But to keep it simple,
the impact is huge in my opinion. <o:p></o:p></div>
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<br /></div>
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For years we have basically seen the same ads over and over
again. By that I mean, the ads are filled with the same type of people;
White/Caucasian, slim fit, women or tall, buff men. There are so many cultures
in the U.S. alone but yet we are only exposed to a few. It gives a false
representation of society. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
The Ted Talk, “<a href="https://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story/transcript?language=en">The
Danger of a Single Story</a>” explains lack of diversity in advertising
perfectly in my opinion. Chimamanda Ngozi Adichie gave this specific Ted Talk
in October of 2009. Her talk focuses on stereotypes and how different parts of
the world are only exposed bits and pieces of different cultures that are not
their own. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
She shares the story of coming to America from Nigeria for
college and one of the first things her roommate asked her was where did she
learn to speak English so well. Adichie proceeded to tell her that English was
a common language spoken in Nigeria. But, since the U.S. is only exposes the
foreign speaking and poverty stricken areas of Nigeria, we assume all of
Nigeria is like that. <o:p></o:p></div>
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<div class="MsoNormal">
My point is that our society’s reputation is based off what
people see. Advertisers have so much power over how our society is perceived. <o:p></o:p></div>
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<br /></div>
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The employees in the industry have a strong influence on
what viewers see. The lack of diversity in the work place could be considered
one of the roots of the problem. According to the Marcus Graham Project, <a href="http://marcusgrahamproject.org/2014/06/1731/">the amount of women in the
industry has increased,</a> now outpacing the men. I believe since the increase
of women in the work place we have seen some positive changes concerning how females
are portrayed in the media. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Some improvements:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://www.youtube.com/watch?v=XjJQBjWYDTs">TheAlways “Like A Girl” Campaign</a><o:p></o:p></div>
<div class="MsoNormal">
<a href="https://www.youtube.com/watch?v=iYhCn0jf46U">DoveEvolution Video</a><o:p></o:p></div>
<div class="MsoNormal">
<a href="http://time.com/3772891/lane-bryant-plus-size-victorias-secret/">LaneBryant #Imnoangel Campaign</a><o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJB3rAXx-QSXg7WT2ghjcdPXiRO68gubWiieBXcqHODB4xBFg9RIG04BPsNvAJcpMZP2YnqYkKAj-V7KIPXBv7LBlbREzmZYSYFtKeK2y87Y00IFmIzkSDnJjyCiuqEWsoFGo7xe3NRIXV/s1600/lane+bryant+no+angel.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJB3rAXx-QSXg7WT2ghjcdPXiRO68gubWiieBXcqHODB4xBFg9RIG04BPsNvAJcpMZP2YnqYkKAj-V7KIPXBv7LBlbREzmZYSYFtKeK2y87Y00IFmIzkSDnJjyCiuqEWsoFGo7xe3NRIXV/s320/lane+bryant+no+angel.png" width="320" /></a></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Although, we have seen some improvements, I think we have a
long way to go. We want to see change in the world, less racial and sexual profiling, and I think advertisers can help start that movement. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Citations:<o:p></o:p></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: Arial; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Lee, Wei-Na, Jerome Williams,
and Carrie LaFerle. "Diversity in advertising: A summary and research
agenda." <i>Diversity in advertising</i> (2004): 3-20.</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="background: white; color: #222222; font-family: Arial; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Drumwright, Minette E., and
Patrick E. Murphy. "The current state of advertising ethics: Industry and
academic perspectives." <i>Journal of Advertising</i> 38.1
(2009): 83-108.</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="background: white; color: #222222; font-family: Arial; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Ryan, Gerard, Marcel Gubern,
and Inma Rodriguez. "Recruitment advertising: The marketing-human resource
interface." <i>International Advances in economic research</i> 6.2
(2000): 354-364.</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-36781634437685966892016-02-26T21:44:00.000-08:002016-02-26T21:44:11.580-08:00How to use Pinterest Effectively<br />
<br />
<br />
<br />
<br />
<span style="font-family: Calibri;"> How to Use Pinterest
Effectively<o:p></o:p></span><br />
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 8pt; text-align: center;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div align="center" class="MsoNormal" style="margin: 0in 0in 8pt; text-align: center;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-family: Calibri;">In the last few years Pinterest has taken the Internet by
storm. In its early days there was actually a wait list to create an account.
There is something for everyone on Pinterest. However, with that being said, it
gets a little overwhelming and it can be difficult to use Pinterest effectively
for your business. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-family: Calibri;">After doing some research here are the foundational tips for
using Pinterest effectively for your business.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">1.)</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Know your audience.<o:p></o:p></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">-</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Pinterest is predominately used by millennial
females. (according to AcuPoll Precision Research, inc) It is crucial to keep
that in mind before deciding to invest your time marketing with Pinterest. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">2.)</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Make sure your boards are well organized.<o:p></o:p></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">-</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Pinterest can already be overwhelming with the
abundance of content. It’s important to keep your content clean and organized
and user friendly. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">3.)</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">It’s okay to look to other pinners for
motivation or inspiration.<o:p></o:p></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">-</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">If you get stuck in a slump check out the users
who are pinning your content and see what they are doing with it. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">4.)</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Make sure you include links that link back to
your website.<o:p></o:p></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">-</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Pinterest is a great way to link back to your
website. If you have strong visuals, pinners will just about always click the
link to learn more about that photo. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">5.)</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">Include keywords and hashtags.<o:p></o:p></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 8pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;"><span style="font-family: Calibri;">-</span><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Calibri;">You want your content to be searchable. It’s
important to include popular key words and hashtags in your posts so that they
will pop when users are searching for them. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<span style="font-family: Calibri;">Those are the five basic tips for using Pinterest
effectively for your business<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 8pt;">
<a href="http://www.godigitalmarketing.com/learn/blog/how-to-use-pinterest-to-effectively-market-your-small-business"><span style="color: #0563c1; font-family: Calibri;">http://www.godigitalmarketing.com/learn/blog/how-to-use-pinterest-to-effectively-market-your-small-business</span></a><span style="font-family: Calibri;">
<o:p></o:p></span></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnl4PDgarukAE7vP9swMqUwhLr25EKcDe6P8sRO0k3bOB4OKiIC6jWx196lT78NOAZpKS21vy6giYaS2wOp6wN9cisouBB8-hvrTdNyut-_2aN1WlLyAd36TnXpQuJCxeiaH1OLie-xOa/s1600/pinterest05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnl4PDgarukAE7vP9swMqUwhLr25EKcDe6P8sRO0k3bOB4OKiIC6jWx196lT78NOAZpKS21vy6giYaS2wOp6wN9cisouBB8-hvrTdNyut-_2aN1WlLyAd36TnXpQuJCxeiaH1OLie-xOa/s320/pinterest05.jpg" width="320" /></a></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-84252040233103316722016-02-19T10:13:00.002-08:002016-02-19T10:13:47.154-08:00Social Media 101<div align="center" class="MsoNormal" style="text-align: center;">
Social Media 101</div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>We live in
a world that is driven and nearly controlled by social media. Being strategic
communicators and our main client being the public, it only makes sense that PR
professionals learn to use social media effectively, right?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>However,
social media isn’t as simple as just posting or tweeting couple of times and
gaining likes. Effective social media means engaging with your target audience.
Key word here: engaging.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>Social
media is almost like a science. It’s continuous; you never know everything
about social media because it is always evolving. </div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>Here are
four common social media tips for effective engagement.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1.) Do not schedule automated posts. </div>
<div class="MsoListParagraph" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Automated posts seem easy and super convenient
right? Don’t let that fool you. Post what makes sense on a particular day.
Tragedies are never expected. If something tragic happens that is breaking
news, you don’t want your first post that is shared to be advertising. It
appears to be rude and insensitive.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2.) Never delete negative comments that are left by
customers</div>
<div class="MsoListParagraph" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Any company is going to receive negative
comments every once in awhile. It’s inevitable. The smart thing to do is to
respond to those comments and apologize. Ignoring them makes you look guilty.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3.) Don’t ever put your social media on the backburner.</div>
<div class="MsoListParagraph" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Sometime it’s easy to put social media on the
bottom of your list of priorities, but please don’t. Social media is such a
crucial factor in good business. The generation today is very dependent on
social media. If they are looking into any new business, even it is as simple
as someone new to cut their hair; Facebook is one of the first places they go
to scope it out. If there isn’t a strong presence, then that presents a red
flag. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Those are the three foundational tips that are a must!
Social media is only going to continue to evolve, don’t let it take control of
your business.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><b>Citations:</b></o:p></div>
<div class="MsoNormal">
<br /></div>
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http://www.prnewsonline.com/water-cooler/2013/12/31/four-tips-for-effective-facebook-pr-engagement/</div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-9966944577665097852016-02-11T22:35:00.002-08:002016-02-11T22:37:09.590-08:00Dos and Don'ts When it Comes to Reporters<div align="center" class="MsoNormal" style="text-align: center;">
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PR Do’s and Don’ts<o:p></o:p></div>
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As public relations professional you are going to have to
deal with a number of different people, one of the main people being a journalist.
It is vital to your career that you build and maintain a positive relationship
with journalists.<span style="mso-spacerun: yes;"> </span>Public Relations
professionals and journalists rely on each other, PR professionals are a great
networking source for the journalists and journalists give clients of the PR
professional some publicity. <o:p></o:p></div>
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According to <a href="http://www.businessnewsdaily.com/6498-pr-tips-from-journalist.html">Business
News Daily</a>, these are the few basic dos and don’ts to help maintain a
positive relationship with your journalist. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Dos<o:p></o:p></b></div>
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1.) Personalize your pitch<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- The
reporter wants to feel flattered, they don’t want to be just be another someone
on your list. Learn the reporters name and address them. Make your pitch
personal. Nothing will get your email the delete button quicker than having “To
Whom It May Concern,” or even worse, the wrong name! So come on, do your
research. <o:p></o:p></div>
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2.) Have a good subject line<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- Reporters
receive tons of emails a day. Grab their attention by having a strong subject
line. Provide some of your 5 W’s and a H in the subject line. If it fits their
particular beat, then you have a better chance of them opening up your email.<o:p></o:p></div>
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3.) Research <o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- When you
are reaching out a reporter, research some of their previous work and make sure
to reference that in your pitch. Again, flatter the reporter. <o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Don’ts<o:p></o:p></b></div>
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1.)<span style="mso-spacerun: yes;"> </span>Argue with the
reporter<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>- If the
reporter chooses not to write about your client or event, then kindly accept
and move on. Don’t burn bridges.<o:p></o:p></div>
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2.) Be afraid to reach out in the future.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>-If a
reporter did not write about your previous pitch, reach out to them again at a
later time with a different one. <o:p></o:p></div>
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Along with the tips listed above, do these also, reach
out to your client on social media, try and meet with them person if possible,
and always stay positive. <o:p></o:p></div>
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“The benefit of being positive is that it increases the likelihood
of your relationship to continue,” Dan Siegel of Stokepoint said. <o:p></o:p></div>
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These tips might seem like common sense, but they truly are
the foundation of relationship building. <o:p></o:p></div>
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Works Cited:<o:p></o:p></div>
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<a href="http://www.cision.com/us/2015/02/7-ways-to-build-better-relationships-with-journalists/">http://www.cision.com/us/2015/02/7-ways-to-build-better-relationships-with-journalists/</a><o:p></o:p></div>
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<div class="MsoNormal">
<a href="http://www.businessnewsdaily.com/6498-pr-tips-from-journalist.html">http://www.businessnewsdaily.com/6498-pr-tips-from-journalist.html</a>
<o:p></o:p></div>
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Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-45939733270403141052016-02-08T21:13:00.000-08:002016-02-08T21:13:07.402-08:00Are Strategic Communicators Fulfilling their Obligations? (Jour 4470) <div class="MsoNormal" style="line-height: 200%; margin-left: .25in; text-indent: .25in;">
<span style="font-family: "Times New Roman";">Advertising and PR have to constantly
tread a thin line between informing the public and offending the public. Ad and
PR and professionals are at some time in their career there will be a client
that will either want to promote a product that will offend someone and then
the PR professional will have to help fix that potential crisis.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>There
are several different touchy topics that you have to be extra cautious of like;
sex, body image, race, and ethnicity. The brainstorming and planning process
take extra thought to make sure you execute the product effectively without
offending the audience. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>The
first company that comes to mind that is borderline offensive is Carl’s Junior.
Carl’s Junior lives by the “sex sells” motto. Sure their commercial full of
half naked women get the point across, but is it really necessary? There are
plenty of other strategies that would have sufficed. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>Strategic
communicators should have their client as their number one priority and with
that, their obligation in terms of goodwill should be high. If you want your
client to have a positive reputation, you must execute their products without
being offensive to the audience. Communicators should put themselves in the
shoes of the audience, if it is not something you would want to see, then don’t
do it. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";"><span style="mso-tab-count: 1;"> </span>I
would say besides a few organizations or corporations (i.e. Carls Junior, Urban
Outfitters, etc.) <span style="mso-spacerun: yes;"> </span>are fulfilling these
obligations. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-62956683974325035012016-02-05T20:29:00.002-08:002016-02-05T20:29:23.401-08:00Why is Blogging Important?<br /><div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
In the last few years’ blogs have really emerged. They are
now used as a form of media outlet for thousands of people, especially PR
professionals. Traditional journalists usually write from an objective point of
view and attempt to be as unbiased as possible. But, blogs are usually written
to persuade someone or they are selling something. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Statistics have shown that nearly 85% of people have
purchased something after what they have read from a blog. People tend to trust
what they read on a blog over anything else. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now what does any of this have to do with PR?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Public relation bloggers are able to emphasize certain
topics and target specific target markets. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After nearly 3 ½ years of my PR education, blogging is one
of the main things that have been heavily emphasized. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are a list of blogs that have been credited as the
‘Must Reads” and are something that I have attempted to make a part of my daily
reading routine. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- <a href="http://www.thehubcomms.com/">The Hub</a> <o:p></o:p></div>
<div class="MsoNormal">
- <a href="http://www.prweek.com/us/blogs">The Cycle</a><o:p></o:p></div>
<div class="MsoNormal">
- <a href="http://prinyourpajamas.com/">PR in your Pajamas</a><o:p></o:p></div>
<div class="MsoNormal">
- <a href="https://www.bulldogreporter.com/">Bulldog
Reporter’s Daily Dog</a><o:p></o:p></div>
<div class="MsoNormal">
- <a href="http://www.badpitchblog.com/">Bad Pitch Blog</a><o:p></o:p></div>
<div class="MsoNormal">
- <a href="http://www.adweek.com/prnewser/?red=pr">PR Newser</a><o:p></o:p></div>
<div class="MsoNormal">
- <a href="http://theflack.blogspot.com/">The Flack</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This list can be found on <a href="http://www.meltwater.com/blog/top-15-pr-blogs/">Meltwater’s website</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Blogging makes the company or whatever it is that is being
represented appear more transparent.<span style="mso-spacerun: yes;">
</span>Bloggers can be held accountable to giving raw and honest information. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
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Blogging is something that we should all be practicing and
constantly working on sharpening. Maybe by the end of my college career, I’ll
be pro. <o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0tag:blogger.com,1999:blog-7813657933354759469.post-557222398859681322016-01-22T21:01:00.000-08:002016-01-22T21:02:08.056-08:00Public Relations: Out of the Norm. <br />
Public Relations was not my first choice of major and the University of North Texas was most definitely not my first choice college. Growing up in a small town in New Mexico that thrives off of the oil and gas industry you tend to not branch out. Instead, you do what your parents did, who did what their parents did.<br />
<br />
My plan when I graduated high school four and half years ago was to attend a small university close to home and earn my teaching degree and then eventually marry someone who worked in the oil field and live in Lea County until forever. Exciting right? Well, that was the norm where I grew up.<br />
<br />
However, my life plan changed when I started college in the Fall of 2011. I hated my classes, I wasn't excited about my future, and I began craving something different. At the time I wasn't sure what 'something different' was, I just knew that I wanted it.<br />
<br />
One of the advantages of the small university I was attending was a professor who insisted on going by Charlie. We sparked a conversation in the computer lab one day and I was introduced to the world of public relations. He taught every PR course that was offered and he had spent over 15 years in the business before he began teaching. His concentration was crisis communications. I changed my major the following semester and starting taking Charlie's classes.<br />
<br />
As much as I loved Charlie and the way he taught, I knew that I needed to transfer to a university that would present me with a number of different opportunities that would allow me to grow and provide me with a skill set that would set me apart in the job market. I started researching and I came across the Mayborn School. One visit to UNT and I was sold.<br />
<br />
Public Relations has satisfied the 'something different' that I was craving. I love the having the opportunity to meet new people and build unexpected relationships. I love the many different routes that you can go with PR, and the adrenaline rush it can give.<br />
<br />
Don't get me wrong, I miss my desert sunsets and seeing pump jacks everywhere but PR is so much better than the norm I nearly fell into.Anonymoushttp://www.blogger.com/profile/01063035297013258036noreply@blogger.com0