Friday, April 15, 2016

Why Blog?


            After almost a semester of blogging, I decided to cover they “Why” of blogging. Why is it so important? Why is more popular now than ever? Why blog?

            After doing some research and after some of the things I have learned in Journalism school, here are the most popular reasons of why blogging for business is something every one should be doing.

            1.) It generates relevant traffic.
                        Blogs are great sources of relevant content. Blogs are loaded with key words that will help with organic reach.

            2.) It helps convert traffic into leads.
                        A lot of bloggers recommend adding a lead generating call-to-action to blog posts. What that means is to have some sort of offer or give away at the end of the post that will require the reader to enter some of their basic info before they get the give away item, which will then hopefully lead to them becoming regular customers.

            3.) It helps establish your brand.
                        The best bloggers that are blogging for business will address concerns that customers have or they are creating content that will specifically catch the eye of their target market. By doing that you are contributing to the establishment of your brand. If you are creating content that educates them on your business, or addressing growing concerns they will see you as a company that pays attentions to their customers and appears transparent.


            Blogging is something that has became a growing trend in the last couple of years and it now plays a vital role in the marketing and PR department for businesses.




            After almost a semester of blogging, I decided to cover they “Why” of blogging. Why is it so important? Why is more popular now than ever? Why blog?

            After doing some research and after some of the things I have learned in Journalism school, here are the most popular reasons of why blogging for business is something every one should be doing.

            1.) It generates relevant traffic.
                        Blogs are great sources of relevant content. Blogs are loaded with key words that will help with organic reach.

            2.) It helps convert traffic into leads.
                        A lot of bloggers recommend adding a lead generating call-to-action to blog posts. What that means is to have some sort of offer or give away at the end of the post that will require the reader to enter some of their basic info before they get the give away item, which will then hopefully lead to them becoming regular customers.

            3.) It helps establish your brand.
                        The best bloggers that are blogging for business will address concerns that customers have or they are creating content that will specifically catch the eye of their target market. By doing that you are contributing to the establishment of your brand. If you are creating content that educates them on your business, or addressing growing concerns they will see you as a company that pays attentions to their customers and appears transparent.


            Blogging is something that has became a growing trend in the last couple of years and it now plays a vital role in the marketing and PR department for businesses.










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