What is
crisis communications? I’m sure when most people hear that term, they think of
a someone spinning controversies andprotecting the president from lies and
affairs. We can thank Shonda Rhimes and her show Scandal for that. Although,
it’s not very often crisis communication specialists are covering up affairs,
they do have a very important job of maintaining a companies reputation when
things do happen.
Here is a
list of the most popular and important tips for having affective crisis
communication skills.
1.) Anticipate the crisis. It’s never if, It’s when. Have a crisis
communications plan ready at all times.
2.) identify your crisis communications team.
It’s very important to assign roles and make sure that each person knows what
their assigned role is.
3.) Train spokesperson. The spokesperson is
essentially serving as the face of the company. It’s very important they know
what needs to be said and that they say it right.
4.) Identify your stakeholders. Who is this
crisis impacting? Who has vested interest in your company or organization? It
is very important to know who they are and you need to notify them of the
situation promptly.
5.) Adapt key messages. What do you want
the public to know? Make sure your key message is precise and correct the first
time. The better and more transparent your key message is, the chance of the
public remaining calm is much higher.
Crisis
communication directors are a vital role in any organization. These 5 steps are
crucial for protecting any company or organization.
Sources:
http://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/
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