Friday, April 8, 2016

What To Prepare For in a Crisis

            What is crisis communications? I’m sure when most people hear that term, they think of a someone spinning controversies andprotecting the president from lies and affairs. We can thank Shonda Rhimes and her show Scandal for that. Although, it’s not very often crisis communication specialists are covering up affairs, they do have a very important job of maintaining a companies reputation when things do happen. 

            Here is a list of the most popular and important tips for having affective crisis communication skills.

            1.) Anticipate the crisis. It’s never if, It’s when. Have a crisis communications plan ready at all times.

            2.) identify your crisis communications team. It’s very important to assign roles and make sure that each person knows what their assigned role is.

            3.) Train spokesperson. The spokesperson is essentially serving as the face of the company. It’s very important they know what needs to be said and that they say it right.

            4.) Identify your stakeholders. Who is this crisis impacting? Who has vested interest in your company or organization? It is very important to know who they are and you need to notify them of the situation promptly.

            5.) Adapt key messages. What do you want the public to know? Make sure your key message is precise and correct the first time. The better and more transparent your key message is, the chance of the public remaining calm is much higher.

            Crisis communication directors are a vital role in any organization. These 5 steps are crucial for protecting any company or organization.


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