In the last few years’ blogs have really emerged. They are
now used as a form of media outlet for thousands of people, especially PR
professionals. Traditional journalists usually write from an objective point of
view and attempt to be as unbiased as possible. But, blogs are usually written
to persuade someone or they are selling something.
Statistics have shown that nearly 85% of people have
purchased something after what they have read from a blog. People tend to trust
what they read on a blog over anything else.
Now what does any of this have to do with PR?
Public relation bloggers are able to emphasize certain
topics and target specific target markets.
After nearly 3 ½ years of my PR education, blogging is one
of the main things that have been heavily emphasized.
Here are a list of blogs that have been credited as the
‘Must Reads” and are something that I have attempted to make a part of my daily
reading routine.
- The Hub
This list can be found on Meltwater’s website
Blogging makes the company or whatever it is that is being
represented appear more transparent.
Bloggers can be held accountable to giving raw and honest information.
Blogging is something that we should all be practicing and
constantly working on sharpening. Maybe by the end of my college career, I’ll
be pro.
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