Friday, February 5, 2016

Why is Blogging Important?

In the last few years’ blogs have really emerged. They are now used as a form of media outlet for thousands of people, especially PR professionals. Traditional journalists usually write from an objective point of view and attempt to be as unbiased as possible. But, blogs are usually written to persuade someone or they are selling something.

Statistics have shown that nearly 85% of people have purchased something after what they have read from a blog. People tend to trust what they read on a blog over anything else.

Now what does any of this have to do with PR?

Public relation bloggers are able to emphasize certain topics and target specific target markets.

After nearly 3 ½ years of my PR education, blogging is one of the main things that have been heavily emphasized.

Here are a list of blogs that have been credited as the ‘Must Reads” and are something that I have attempted to make a part of my daily reading routine.

This list can be found on Meltwater’s website

Blogging makes the company or whatever it is that is being represented appear more transparent.  Bloggers can be held accountable to giving raw and honest information.

Blogging is something that we should all be practicing and constantly working on sharpening. Maybe by the end of my college career, I’ll be pro.

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