Social Media 101
We live in
a world that is driven and nearly controlled by social media. Being strategic
communicators and our main client being the public, it only makes sense that PR
professionals learn to use social media effectively, right?
However,
social media isn’t as simple as just posting or tweeting couple of times and
gaining likes. Effective social media means engaging with your target audience.
Key word here: engaging.
Social
media is almost like a science. It’s continuous; you never know everything
about social media because it is always evolving.
Here are
four common social media tips for effective engagement.
1.) Do not schedule automated posts.
·
Automated posts seem easy and super convenient
right? Don’t let that fool you. Post what makes sense on a particular day.
Tragedies are never expected. If something tragic happens that is breaking
news, you don’t want your first post that is shared to be advertising. It
appears to be rude and insensitive.
2.) Never delete negative comments that are left by
customers
·
Any company is going to receive negative
comments every once in awhile. It’s inevitable. The smart thing to do is to
respond to those comments and apologize. Ignoring them makes you look guilty.
3.) Don’t ever put your social media on the backburner.
·
Sometime it’s easy to put social media on the
bottom of your list of priorities, but please don’t. Social media is such a
crucial factor in good business. The generation today is very dependent on
social media. If they are looking into any new business, even it is as simple
as someone new to cut their hair; Facebook is one of the first places they go
to scope it out. If there isn’t a strong presence, then that presents a red
flag.
Those are the three foundational tips that are a must!
Social media is only going to continue to evolve, don’t let it take control of
your business.
http://www.prnewsonline.com/water-cooler/2013/12/31/four-tips-for-effective-facebook-pr-engagement/
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