Instagram is popular around the world. Today’s generation
lives through the lives of an Iphone camera. People are always anticipating their
next opportunity to post an overly filtered photograph on the web. With
Instagram as popular as it is right now, it only makes sense for PR
professionals to learn to use it effectively right? After doing some research
around the web; here are benefits of using Instagram along with some tips for
using it effectively.
BENEFITS
1.) Show off your work or products.
- If the
company you are working for did something great, share it. We live in a world
of visual learners. AKA, people love eye candy!
2.) It is an effective way to raise awareness about social
causes and issues
- This is
extremely beneficial especially for those doing nonprofit work. A picture can
speak a thousand words and has the power to make all the difference. Think of
animal shelters for example. A picture of a dog that is available for adoption
has much more impact than a paragraph long description would.
TIPS
1.) Optimize your hashtags
-Hashtags
are very important. They can make all the difference in the amount of reach
your post gets. It’s important to research your hashtag and make sure it will
reach your target audience.
2.) Don’t forget about your caption.
- Although
the photo is the primary focus, the caption tells a specific story.
3.) Match the message to the medium
- Like any
platform, Instagram has a certain etiquette. It might be okay to post a long
status on Facebook but, on Instagram it might look a little off. Don’t get me
wrong, captions are important. Keyword: caption. They’re not meant to be
extremely long.
Instagram is effective and continuously evolving so it can
be tricky to keep up with but if you stick to these ground rules, you will be
good to go!
Sources:
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