Wednesday, March 9, 2016

Tips and Tricks for Using Instagram Effectively

Instagram is popular around the world. Today’s generation lives through the lives of an Iphone camera. People are always anticipating their next opportunity to post an overly filtered photograph on the web. With Instagram as popular as it is right now, it only makes sense for PR professionals to learn to use it effectively right? After doing some research around the web; here are benefits of using Instagram along with some tips for using it effectively.


1.) Show off your work or products.
            - If the company you are working for did something great, share it. We live in a world of visual learners. AKA, people love eye candy!

2.) It is an effective way to raise awareness about social causes and issues
            - This is extremely beneficial especially for those doing nonprofit work. A picture can speak a thousand words and has the power to make all the difference. Think of animal shelters for example. A picture of a dog that is available for adoption has much more impact than a paragraph long description would.


1.) Optimize your hashtags
            -Hashtags are very important. They can make all the difference in the amount of reach your post gets. It’s important to research your hashtag and make sure it will reach your target audience.

2.) Don’t forget about your caption.
            - Although the photo is the primary focus, the caption tells a specific story.

3.) Match the message to the medium
            - Like any platform, Instagram has a certain etiquette. It might be okay to post a long status on Facebook but, on Instagram it might look a little off. Don’t get me wrong, captions are important. Keyword: caption. They’re not meant to be extremely long.

Instagram is effective and continuously evolving so it can be tricky to keep up with but if you stick to these ground rules, you will be good to go!


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