In the last couple of years at the Mayborn School, I met
several people who are aspiring to be PR professionals in the sports industry.
It’s no surprise; I mean in the DFW metroplex alone we have just about every
popular professional sport. We have the Dallas Mavs, The Dallas Cowboys, Dallas
FC, Texas Rangers, and the Dallas Starts. That’s everything from football to
hockey within a 40-mile radius. Therefore wanting to pursue a degree in sports
PR comes with the territory.
However, sports PR is one of the most challenging and
difficult fields to break into. After doing some research and attending several
agency tours, here are some of the best tips to get your foot in the door with
sports PR.
1.) Create and awesome portfolio and keep it up to date.
- In most
cases, the first impression that you get from employers is based on your
portfolio. The main thing PR professionals are looking for when it comes to
sports PR are great writing skills. It’s important to put a ton of different
types of writing samples in your portfolio.
2. Don’t be afraid to intern at a smaller company
- Most
people think that they need their first internship to be with a big agency. But however, sometimes the work
you do at a small agency can be just as beneficial if not more. In most cases
you will be able to get more experience and it can really serve as a stepping
stone for you before you get land that big time agency job.
3.) Network
-“It’s not
about what you know, it’s about who you know.” Unfortunately, in this type of
business that’s true. That is why it’s so important to network with people.
Take advantage of every opportunity to go on agency visits, add potential
employers on LinkedIn, make an effort to get to know them! You will really
stand out this way. After all, isn’t PR
all about building and maintain relationships. Those are the 3 big tips to help you break into the sports industry as a PR professional. Take advantage of every opportunity, even the ones that don’t seem “as important,” all experience helps.
SOURCES:
http://www.adweek.com/prnewser/3-tips-for-breaking-into-sports-pr/85597